《Consumer Behavior》

迈克尔·所罗门 美国奥本大学人类科学学院消费者研究系教授，曾任新泽西州Rutgers大学商学院营销系主任，拥有北卡罗来纳大学社会心理学博士学位。曾获美国国家“富尔布赖特讲座教授奖”。他是行为科学/时尚类文献方面论文被引用最广的前15位学者之一，也是广告和营销沟通领域最多产的10位研究者之一。

Current

Professor of Consumer Behaviour at The University of Manchester, U.K.

Professor of Marketing and Director, Center for Consumer Research at Saint Joseph's University

Director at Mind/Share, Inc.

Author at Pearson Education (Prentice Hall)

Past

Human Sciences Professor of Consumer Behavior at Auburn University

Chairman at Department of Marketing/Rutgers University

Michael Solomon’s Honors:

Fulright Scholar

Cutty-Sark Men's Fashion Award

The Michael Solomon Best Paper in Consumer Behavior Award, given by the Society for Marketing Advances.

Prentice Hall Distinguished Lecture Award, International Textiles and Apparel Association, November 2001. The award honors recipients who have made outstanding contributions to the field of textiles and apparel.

Ranked #9 most productive author in U.S. advertising journals

Ranked #15 of most cited authors in textile and apparel research literature

Selected to contribute the authoritative definition of fields of study:

· Fashion Psychology: Fashion Encyclopedia, Istituto della Enciclopedia Italiana, Rome, in press.

· Consumer Behavior: Encyclopedia of Applied Psychology, Elsevier Ltd., in press.

· Consumer Behavior, Marketing/Branding, Fashion Theory: Fields of Knowledge Infography.

Principal Investigator on grants exceeding $2 million from The U.S. Department of Commerce

Product Description

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

Social networking, sensory marketing, illusion of truth effect, interactive mobile marketing, cross-cultural value differences, impression management, doppelganger brand image, red campaign, CSR, low literate consumer, crowdsourcing, and multigenerational marketing.

For marketing professionals to understand the latest trends in consumer behavior.