《Luxury Brand Management》

Luxury Brand Managementtxt，chm，pdf，epub，mobi下载
作者: Michel Chevalier / Gerald Mazzalovo
出版社: Wiley
副标题: A World of Privilege
出版年: 2008-03-31
页数: 400
定价: USD 49.95
装帧: Hardcover
ISBN: 9780470823262

内容简介  · · · · · ·

在线阅读本书

A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand managemen...

在线阅读本书

A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.

作者简介  · · · · · ·

A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.